Beyond Hello $Firstname

Personalization Practitioner

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The Personalization Practitioner Program is the ultimate course for marketers who want to master personalization as a hands-on discipline. Created by Rasmus Houlind, author of Hello $Firstname, it cuts through the buzz and gives practitioners a clear understanding of what personalization is – and isn’t.

Using proven models like the Bowtie of Personalization and the Pyramid of Personalization, the program guides you step by step toward profitable use cases. You’ll learn how to connect data and content to create real customer value – and avoid the pitfalls of wasted effort and hype. This blended learning course combines online study, digital exercises, and practical tools.

Along the way, you’ll work with the Hello $Firstname book and audiobook, downloadable templates, and the new Personalization Cards. By the end, you’ll walk away with your own digital playbook: a concrete map of where personalization should be applied in your organization to create measurable impact.

What's included?

  • A Signed Copy of Hello $Firstname
  • Exclusive course content
  • Tuition on The Personalization Cards and the Personalization Canvas
  • Certificate & Feedback Quote

Tangible plans for personalization

Besides new qualifications, you'll get concrete plans for your most important personalized touchpoints using unique online tools and templates directly related to the Hello $Firstname ecosystem.

Who is it for?

Marketing Practitioners, CRM Specialists & CX Responsibles 

You'll Learn

  • Gain a clear, practitioner’s definition of what personalization is – and isn’t
  • Use the Bowtie of Personalization with hands-on tools and templates to design and test real use cases
  • Understand how and where personalization creates measurable business value
  • Learn to spot the most important Moments of Truth in your customer journey – and how to respond with relevant communication in the right channel
  • Assess your current maturity level and map where personalization can be applied profitably in your own organization


👉 In short: this is the course that takes you from hype to hands-on mastery – equipping you with a concrete playbook for making personalization work in practice.
Our teachers

Rasmus Houlind

Throughout my career I have dealt with digital marketing and customer loyalty. Whether it has been Marketing Automation, Omnichannel Marketing, e-commerce, Content Management or even Influencer Marketing. I am currently the Chief Experience Officer at the Martech company Agillic in addition several board memberships and investments. I also write marketing books and give frequent lectures for both SME networks and companies.
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