Go beyond 'Hello $Firstname'
The Personalization Professionals Program - Learn from Rasmus Houlind, author of Hello $Firstname, and take your personalization skills to the next level — strategy, execution, maturity.
Courses for practitioners and managers alike. Digital or blended learning - you decide!
Courses for practitioners and managers alike. Digital or blended learning - you decide!
Learn all the practical skills and deep insights from the best-selling book on personalization 'Hello $Firstname'
What you can LEARN
Personalization is no longer a buzzword — it’s a business driver.
Today’s most effective marketers know how to use data and content to build real customer relationships — and the rest risk falling behind. This program gives you the strategic mindset, proven models, and practical tools to do personalization right.
Created by Rasmus Houlind, author of Hello $Firstname, this course is packed with expert videos, real-world examples, and hands-on exercises. You’ll go from theory to execution — and leave with a new level of confidence, clarity, and control over your customer experience.
Our courses
Explore the full program
Check out the full program for training in the discipline of personalization. We've got courses for both manager and practitioners. 100% digital but with personal evaluation by author Rasmus Houlind. And if you're in the Copenhagen, Denmark, there's also the option of blended learning where we meet physically and do exercises and network.
Created with
